This paper discusses representations of ethnic diversity in TV fiction and their reception by ethnic majority and minority audiences in everyday life. Focusing on the case of Flanders (Belgium), twelve focus groups with young viewers from six different ethnic backgrounds are used to investigate oppositions between ‘us’ and ‘them’. The findings disclose strong similarities between ethnic majority and minority groups as well as differences within them. American fiction is generally preferred, also regarding the representation of ethnic diversity which is less self-evident in Flemish fiction. Overall, this research confirms the need to deconstruct the notion of one homogeneous Flemish nation and its sharp opposition to ethnic others.